Zeyra Talent is now Guild & Craft — same team, same service, new name.Zeyra Talent is now Guild & Craft — same team, same service, new name.Zeyra Talent is now Guild & Craft — same team, same service, new name.Zeyra Talent is now Guild & Craft — same team, same service, new name.
All event technologies
Event Technologies

Custom Event Technologies

AR, VR, holograms and immersive experiences — designed around your brief, built for your audience and run by our team on the day.

Custom Event Technologies

Built around what you want guests to feel

Some ideas need technology that does not come off a shelf. Tell us the moment you want to create, and we will scope the right technology, build it, test it and run it — whether that is a hologram keynote, a VR product demo or an immersive room your guests walk through.

Technologies we build with

Augmented Reality (AR)

  • Branded AR filters and lenses
  • AR product try-ons and visualisers
  • AR treasure hunts and wayfinding
  • AR-enhanced print and packaging

Virtual Reality (VR)

  • VR product demos and site walkthroughs
  • VR simulators and racing rigs
  • Multi-user VR experiences
  • 360-degree video production

Holograms & Displays

  • Holographic presenters and products
  • 3D holographic fans
  • Transparent OLED and LED installations
  • Interactive touch walls

Immersive Experiences

  • Projection mapping
  • Immersive rooms and tunnels
  • Interactive floors and gesture walls
  • AI photo booths and generative art

Interactive & Gamified

  • Gamified activations with leaderboards
  • Motion-sensing games
  • RFID and NFC interactions
  • Live social media walls

Popular for

Product launchesExhibition standsBrand activations and pop-upsGala dinners and award nightsConferences and keynotes

How a custom project runs

  1. 1

    Discovery

    We start with your goal, audience, venue and budget.

  2. 2

    Concept

    We propose the experience and the technology behind it, with a costing.

  3. 3

    Build and test

    Content, hardware and software are built and tested before the event.

  4. 4

    On-site delivery

    Our technicians install, run and support it throughout the event.

  5. 5

    Report

    You get footage, usage numbers and lessons for next time.

Have an idea? Let’s build it

Every project is scoped to your brief. Tell us what you want guests to experience and we will propose the technology.